Blog
Notes on marketing leadership.
Field notes from inside fractional CMO engagements: what holds up under pressure, and what doesn’t.
Why marketing problems are often systems problems
Marketing problems that look tactical, like a weak website or slowing leads, usually trace back to the system underneath. Here is how I think it through. Read
On inflection points and layoffs
After layoffs or a market inflection point, the instinct is to cut or wait. A systems view of how marketing leadership can steady growth instead. Read
What PPAI Expo 2026 says about merch as infrastructure
I spent several days at PPAI Expo in Las Vegas this January. The products that held up best were tied to a purpose, which makes merch an organizational question as… Read
What is a fractional CMO, and when does a company need one?
A fractional CMO is part-time senior marketing leadership. Here’s when I think a company needs one, what my first month involves and when it’s a poor fit. Read
When no one owns the customer experience in service businesses
A window installation at my own house showed a common failure in service businesses: marketing without authority, and a customer experience nobody fully owns. Read
Marketing notices the job change first
As a company grows, the CEO’s job changes quietly. Marketing is often where those shifts surface first. Read
The company as ecosystem: how work is quietly reorganizing
More professionals are choosing independent, trust-based work, and companies are redefining what a team looks like as a result. Read
Why your martech stack isn’t the problem
Teams swing between bloated martech stacks and spreadsheets. The tools are rarely the cause; strategy and clarity usually have to come first. Read
Coherence is the hard phase for founder-led companies
After the product works and before the next chapter is clear, founder-led companies often struggle with coherence. Why alignment matters most in that phase. Read
