Reading
Brand & Positioning
Swag Isn’t the Point. Memory Is.
What PPAI Expo 2026 reinforced about how merch actually works: fewer, better items; context over volume; and why the best promotional products function as brand infrastructure, not giveaways. Read
The Wasted Space of Legitimacy Messaging
Too many challenger brands waste their message on disclaimers. Lime tells riders “don’t ride on the sidewalk.” Sound Transit tells Sounders fans “don’t fall on the tracks.” In B2B, startups… Read
Norteño Playlists and Curation in the Age of AI
What a Spotify hijacking and a local music festival taught me about real curation, and why we still need humans at the wheel in an AI-saturated world. Read
What Local Soccer Gets Right on Brand
What Seattle soccer clubs can teach your company about merch, brand identity, and building community-driven growth. Merch isn’t just swag now: it’s strategy. Read
