Reading
Industry Context
The page one spouse forwards to the other
Collaborative divorce needs two willing spouses, but firm marketing reaches one. Why I think practices need a page for the spouse who didn’t search. Read
What changed in holiday merch since last year
Tariff authority changed twice this year and Made-in-USA demand is real but uneven. What I’d weigh before this year’s Q4 merch order goes in. Read
Marketing without the fight
Collaborative law rejects the adversarial model, yet much of its marketing still promises a fight. Four gaps I saw while presenting to the Pierce County collaborative law group. Read
Fractional CMOs in higher education
Fractional CMO work is still rare in higher education. With graduate numbers past their peak, I look at what the model asks of an institution and why it may fit… Read
What SaaS gets wrong about higher ed
SaaS companies selling into higher education often misread how universities decide. Why the harder problem is coordination across a campus. Read
Marketing KPIs in emerging industries
Emerging industries rarely have benchmarks to lean on, so the marketing indicators worth tracking are the ones that support decisions. Five I’d watch, and why. Read
Common B2B marketing challenges, and why most fixes don’t hold
B2B marketing problems tend to arrive in clusters, and fixing them one at a time rarely holds. Why the underlying issue is usually drift in the system. Read
Marketing automation for government agencies: what the tools won’t fix
Most public agencies shopping for marketing automation need leadership before they need software. What the tools won’t fix, and how that leadership gets hired in Washington. Read
