Blog
Notes on marketing leadership.
Field notes from inside fractional CMO engagements: what holds up under pressure, and what doesn’t.
The page one spouse forwards to the other
Collaborative divorce needs two willing spouses, but firm marketing reaches one. Why I think practices need a page for the spouse who didn’t search. Read
SPF, DKIM and DMARC: the email problem nobody owns
I found gaps in my own email authentication this year. Why SPF, DKIM and DMARC now decide whether mail arrives, and why so few companies assign them. Read
What changed in holiday merch since last year
Tariff authority changed twice this year and Made-in-USA demand is real but uneven. What I’d weigh before this year’s Q4 merch order goes in. Read
Nonprofit marketing in separate lanes
In most nonprofits I’ve worked with, marketing already runs in four lanes: development, communications, volunteer engagement and advocacy. Each does skilled work, and almost none of it is coordinated. I… Read
The sales problem that wasn’t
A stalled enterprise sales motion turned out to be a positioning problem. What came with it was a sales-led AI rollout that needed real guidance to stay on-brand in a… Read
From panic to purpose: integrating systems at Northwest Harvest
Five teams, one mission, almost no coordination between them. What it actually took to connect fundraising, comms, volunteers, and advocacy. Read
Marketing without the fight
Collaborative law rejects the adversarial model, yet much of its marketing still promises a fight. Four gaps I saw while presenting to the Pierce County collaborative law group. Read
The company already works
B2B marketing leadership is often about building the system around a company that already converts, especially as millions of owner-led businesses change hands. Read
When the website was still selling a fight
A collaborative law website was still advertising the fight it existed to avoid. What changed once positioning, referrals, and onboarding got rebuilt. Read
