Writing from inside the work: go-to-market clarity, marketing leadership, and steady execution. These essays reflect real operating experience across growth, transition, retention, and the systems that make marketing hold.
What AI Is Actually Doing to Marketing Right Now
A reassessment of AI in marketing from April 2026: what's working, what's being deployed without clear ownership, and[…]
Why Expanding Between “Similar” Markets Is Harder Than It Looks
Expanding between the US, UK, Ireland, Australia, and New Zealand seems straightforward. In practice, subtle differences in sales,[…]
Why Your Funnel Isn’t the Problem (Even If It Looks Like It Is)
When conversions drop, most teams look to fix their funnel. In many cases, the funnel isn’t the problem.[…]
Why Your Marketing Feels Busy but Not Effective
Many teams are doing more marketing than ever but seeing less impact. This piece explores why activity without[…]
Why International Expansion Breaks Your Marketing and Your Hiring at the Same Time
International expansion often breaks both marketing and hiring at the same time. This article explores why go-to-market strategies[…]
Why International Expansion Breaks Your Go-To-Market (and Not for the Reasons You Think)
International expansion often fails for reasons that aren’t obvious. This piece explores why go-to-market strategies break across markets[…]
The Quiet Work of Retention
Why retention is a core marketing function in uncertain markets. How lifecycle strategy, CRM systems, and value reinforcement[…]
Why Many Marketing Problems Are Actually Systems Problems
Many companies think they have a marketing problem. In reality, marketing sits at the center of a larger[…]
On Inflection Points and Layoffs
How marketing leadership stabilizes growth after layoffs and market inflection points. A systems view of go-to-market clarity in[…]
Swag Isn’t the Point. Memory Is.
What PPAI Expo 2026 reinforced about how merch actually works: fewer, better items; context over volume; and why[…]