Welcome to the Cedar Collab. insights library: marketing strategy and leadership for B2B startups, public sector teams, and growing businesses. Whether you're rebuilding after layoffs, launching a new campaign, or scaling smart, these posts are here to help you think clearly, act decisively, and grow without the fluff.
Marketing, Leadership, and the Moment When the Job Changes
As companies grow, the CEO job quietly changes. This essay explores why marketing is often where those shifts[…]
The Company as Ecosystem: How Work Is Quietly Reorganizing
As more professionals choose independent, trust-based work, startups and midmarket companies are redefining what a “team” looks like.[…]
Why Your Martech Stack Isn’t the Problem
Teams bounce between bloated AI martech stacks and spreadsheets not because tools are broken, but because strategy and[…]
The Hardest Phase of a Company Isn’t Growth. It’s Coherence.
After the product works and before the next chapter is clear, founder led companies often struggle not with[…]
Discovery, Habits, and the Places People Look
Findability is contextual. Buyers look for solutions in different places depending on their habits, markets, and local ecosystems.[…]
Signals Hiding in Plain Sight
Understand how external search, internal site search, and on-site behavior reveal what your audience really wants. This article[…]
Fractional to Full-Time Leadership Transition: How to Reduce Risk and Build Continuity
Smooth the shift from fractional to full-time leadership. Reduce risk, protect momentum, and support new hires with continuity[…]
Why Year-End Still Makes or Breaks Nonprofits
Year-end giving still drives 17–30% of nonprofit annual revenue worldwide. Here’s what winning campaigns in Canada, Australia, Scotland,[…]
Marketing as Connective Tissue: Why Growth Requires Product, Sales, Finance, and Leadership Alignment
Marketing thrives when connected across product, sales, finance, and leadership. Learn why cross-functional alignment drives growth and retention.
Rethinking Holiday Merch: Strategy Meets Supply Chain Smarts
Holiday merch in 2025 isn’t about budget giveaways. Tariffs, port delays, and shifting customer expectations make it essential[…]