Blog
Notes on marketing leadership.
Field notes from inside fractional CMO engagements: what holds up under pressure, and what doesn’t.
Signals Hiding in Plain Sight
Understand how external search, internal site search, and on-site behavior reveal what your audience really wants. This article explores digital analytics patterns, senior marketing metrics, and insights from BCIT’s Alan… Read
Fractional to Full-Time Leadership Transition: How to Reduce Risk and Build Continuity
Smooth the shift from fractional to full-time leadership. Reduce risk, protect momentum, and support new hires with continuity that lasts. Read
Marketing as Connective Tissue
Marketing thrives when connected across product, sales, finance, and leadership. Learn why cross-functional alignment drives growth and retention. Read
Holiday Merch for a Volatile Year
Holiday merch in 2025 isn’t about budget giveaways. Tariffs, port delays, and shifting customer expectations make it essential to plan early, focus on purpose, and treat swag as a strategic… Read
Why Founders Delay Marketing Too Long (and How It Costs Them in Q4)
Too many founders delay marketing until it is too late, especially when Q4 pressure hits. This post unpacks why startups wait, the cost of that delay, and how fractional leadership… Read
The Wasted Space of Legitimacy Messaging
Too many challenger brands waste their message on disclaimers. Lime tells riders “don’t ride on the sidewalk.” Sound Transit tells Sounders fans “don’t fall on the tracks.” In B2B, startups… Read
Norteño Playlists and Curation in the Age of AI
What a Spotify hijacking and a local music festival taught me about real curation, and why we still need humans at the wheel in an AI-saturated world. Read
Simplifying for Scale in a Services Business
How a founder-led company cut clutter, automated retention, and scaled smarter by simplifying its marketing and ops systems. Read
When the CRO Loses Focus: The Growth Risk No Founder Talks About
When CROs and sales leaders get pulled into fundraising, key accounts, or internal politics, growth quietly slows. This post unpacks why distraction is so common in SaaS and nonprofit leadership,… Read
