Blog
Notes on marketing leadership.
Field notes from inside fractional CMO engagements: what holds up under pressure, and what doesn’t.
Why Expanding Between “Similar” Markets Is Harder Than It Looks
Expanding between the US, UK, Ireland, Australia, and New Zealand seems straightforward. In practice, subtle differences in sales, positioning, and hiring can disrupt your go-to-market in ways that are hard… Read
Why Your Funnel Isn’t the Problem (Even If It Looks Like It Is)
When conversions drop, most teams look to fix their funnel. In many cases, the funnel isn’t the problem. It’s reflecting deeper issues in positioning, targeting, and go-to-market clarity. Read
Why Your Marketing Feels Busy but Not Effective
Many teams are doing more marketing than ever but seeing less impact. This piece explores why activity without structure creates noise instead of momentum. Read
Hiring Doesn’t Travel Any Better Than Marketing Does
International expansion often breaks both marketing and hiring at the same time. This article explores why go-to-market strategies and team structures don’t translate cleanly across markets, and how to adapt… Read
The Go-to-Market Assumptions That Don’t Survive a New Market
International expansion often fails for reasons that aren’t obvious. This piece explores why go-to-market strategies break across markets and how companies can adapt their marketing and sales systems to maintain… Read
The Quiet Work of Retention
Why retention is a core marketing function in uncertain markets. How lifecycle strategy, CRM systems, and value reinforcement reduce churn and stabilize growth. Read
Why Many Marketing Problems Are Actually Systems Problems
Many companies think they have a marketing problem. In reality, marketing sits at the center of a larger business system connecting product, sales, and customer experience. Read
On Inflection Points and Layoffs
How marketing leadership stabilizes growth after layoffs and market inflection points. A systems view of go-to-market clarity in uncertain times. Read
Swag Isn’t the Point. Memory Is.
What PPAI Expo 2026 reinforced about how merch actually works: fewer, better items; context over volume; and why the best promotional products function as brand infrastructure, not giveaways. Read
