Proof of work
Work
Case studies from my Cedar Collaborative client engagements, and what I learned in in-house roles before Cedar Collaborative.
Case study
The sales problem that wasn’t
A stalled enterprise sales motion turned out to be a positioning problem. What came with it was a sales-led AI rollout that needed real guidance to…
Case study
When the website was still selling a fight
A collaborative law website was still advertising the fight it existed to avoid. What changed once positioning, referrals, and onboarding got rebuilt.
Case study
Simplifying for scale in a services business
A Seattle services business ran on referrals and social media. Before it could scale, the systems underneath had to be simple enough to see.
Case study
Stability at scale in wholesale SaaS
A wholesale ordering SaaS company needed stability after an acquisition. How clarity and credibility work produced zero churn and steady new prospect conversations.
In-house role
Nonprofit marketing in separate lanes
In most nonprofits I’ve worked with, marketing already runs in four lanes: development, communications, volunteer engagement and advocacy. Each does skilled work, and almost none of…
In-house role
From panic to purpose: integrating systems at Northwest Harvest
Five teams, one mission, almost no coordination between them. What it took to connect fundraising, communications, volunteers, and advocacy.
In-house role
What a layoff tests
A payments partner shut down without warning, and a lean team had to hold a customer base together. What the recovery depended on.
In-house role
Marketing as connective tissue
The most useful things I’ve learned about buyers came from working inside sales, product and finance rather than from a request queue.
In-house role
Preparing for a recession that never came
Around 2019 my team at Funnelback prepared for a recession that didn’t arrive on schedule. When 2020 hit higher education, the unglamorous efficiency work was what…
In-house role
Billboards in Minnesota
How Funnelback grew into North America with scrappy ABM, right-sized systems and steady leadership through a merger. From my years as its Global Marketing Director.