What am I getting?
The contract template below sets forth the key aspects of the fractional CMO service you can expect from Cedar Collaborative. It is only an example.
Cedar Collaborative offers Fractional CMO services to provide strategic marketing leadership and expertise without a full-time commitment. Our seasoned marketing professionals bring a wealth of experience across various industries, ensuring your business can achieve its growth objectives efficiently and cost-effectively. This contract template outlines the scope of work, performance metrics, time commitment, compensation, confidentiality, termination, and intellectual property rights for our Fractional CMO services.
1. Scope of Work
The Fractional CMO will provide strategic and operational marketing leadership to support the company’s business goals and objectives. Responsibilities include:
•Developing comprehensive marketing strategies aligned with business goals.
•Guiding and mentoring existing revenue teams (focusing especially on marketing).
•Refining and maintaining brand identity and messaging.
•Leading marketing initiatives and related technology adoption.
•Implementing data-driven decision-making processes.
•Optimizing marketing spend and ROI.
•Identifying and navigating risks and opportunities in the market.
2. Performance Metrics and KPIs
Clear, measurable goals and key performance indicators (KPIs) will be defined to evaluate the Fractional CMO’s performance. These may include:
•Revenue growth
•Lead generation and conversion rates
•Brand awareness and engagement metrics
•Customer acquisition and retention rates
•Marketing ROI
3. Time Commitment
The Fractional CMO’s time commitment will be specified as follows:
1/3 Time: Approximately 10-15 hours per week.
1/2 Time: Approximately 20-25 hours per week.
2/3 Time: Approximately 30-35 hours per week.
4. Compensation and Payment Terms
The payment structure will include rates, payment schedules, and any performance-based incentives. Compensation terms will be clearly defined to prevent disputes and ensure motivation to meet performance targets. An estimate of your cost is provided below:
1/3 Time: Approximately $5,835/month
1/2 Time: Approximately $11,250/month
2/3 Time: Approximately $16,670/month
5. Confidentiality and NDAs
The Fractional CMO will sign a Non-Disclosure Agreement (NDA) to protect the company’s confidential information and prevent data leaks or misuse.
6. Termination Clause
This agreement may be terminated by either party with a 40-day written notice. In the event of termination, the Fractional CMO will be compensated for all services rendered up to the termination date. Immediate termination may occur if there is a breach of contract, unethical behavior, or failure to meet agreed-upon performance metrics.
7. Intellectual Property Rights
All intellectual property and marketing materials created during the engagement will be owned by the client. A selection of representative materials created by Cedar Collaborative may, with prior consent of both parties, be used as part of Cedar Collaborative marketing for up to 24 months after the engagement or as otherwise agreed to by the parties. The Fractional CMO agrees to transfer all rights, titles, and interests in any work produced under this agreement to the client upon completion or termination of the contract.
8. On-Site Visits
The Fractional CMO will spend no fewer than two business days on-site at the North American offices of the client at our cost. Additional on-site visits to conferences, offices, or for meetings will be billed at an agreed-upon rate.
Additional Benefits
Exclusive Benefits
Our Fractional CMO service includes a discount on additional marketing services, providing a well-rounded, robust, and cost-effective marketing platform. Additionally, an on-site visit to your headquarters for up to two days is included to foster stronger relationships and enhance collaboration.
Ongoing Support
Our commitment to your success doesn’t end with the implementation of the marketing strategy. We provide ongoing support and guidance, helping you navigate any challenges and seize new opportunities as they arise. Ongoing support may be on an as-needed project basis or in an ongoing contractual engagement and can be determined before, during or after the Fractional CMO engagement.
Contact Information
For more information or to get started with our Fractional CMO services, please contact us at:
Email: info@cedarcollaborative.com
Phone: (202) 569-8557