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		<title>Cedar Collaborative</title>
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			<guid><![CDATA[https://cedarcollab.com/why-expanding-between-similar-markets-is-harder-than-it-looks/]]></guid>
			<link><![CDATA[https://cedarcollab.com/why-expanding-between-similar-markets-is-harder-than-it-looks/]]></link>
			<title>Why expanding between similar markets is harder than it looks</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:56:43 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://cedarcollab.com/fractional-cmo-vs-full-time-cmo-cost-and-benefits-guide/]]></guid>
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			<title>Fractional vs full-time CMO: what each costs, and what you&#8217;re paying for</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:53 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://cedarcollab.com/what-saas-gets-wrong-about-higher-ed/]]></guid>
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			<title>What SaaS gets wrong about higher ed</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:50 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://cedarcollab.com/what-changed-in-holiday-merch-since-last-year/]]></guid>
			<link><![CDATA[https://cedarcollab.com/what-changed-in-holiday-merch-since-last-year/]]></link>
			<title>What changed in holiday merch since last year</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:47 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/the-sales-problem-that-wasnt/]]></guid>
			<link><![CDATA[https://cedarcollab.com/the-sales-problem-that-wasnt/]]></link>
			<title>The sales problem that wasn&#8217;t</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:11 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://cedarcollab.com/marketing-a-practice-built-around-not-fighting/]]></guid>
			<link><![CDATA[https://cedarcollab.com/marketing-a-practice-built-around-not-fighting/]]></link>
			<title>Marketing without the fight</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:10 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://cedarcollab.com/case-study-collaborative-law-website-selling-a-fight/]]></guid>
			<link><![CDATA[https://cedarcollab.com/case-study-collaborative-law-website-selling-a-fight/]]></link>
			<title>When the website was still selling a fight</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:10 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://cedarcollab.com/the-company-already-works/]]></guid>
			<link><![CDATA[https://cedarcollab.com/the-company-already-works/]]></link>
			<title>The company already works</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:09 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/fractional-cmo-higher-education/]]></guid>
			<link><![CDATA[https://cedarcollab.com/fractional-cmo-higher-education/]]></link>
			<title>Fractional CMOs in higher education</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:08 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/what-ai-is-actually-doing-to-marketing-right-now/]]></guid>
			<link><![CDATA[https://cedarcollab.com/what-ai-is-actually-doing-to-marketing-right-now/]]></link>
			<title>What AI is doing to marketing</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:07 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/why-your-funnel-isnt-the-problem/]]></guid>
			<link><![CDATA[https://cedarcollab.com/why-your-funnel-isnt-the-problem/]]></link>
			<title>Why your funnel isn&#8217;t the problem</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:06 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/international-expansion-hiring-and-marketing/]]></guid>
			<link><![CDATA[https://cedarcollab.com/international-expansion-hiring-and-marketing/]]></link>
			<title>Hiring doesn&#8217;t travel any better than marketing does</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:05 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/international-expansion-go-to-market-assumptions/]]></guid>
			<link><![CDATA[https://cedarcollab.com/international-expansion-go-to-market-assumptions/]]></link>
			<title>The go-to-market assumptions that don&#8217;t survive a new market</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:04 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/the-quiet-work-of-retention/]]></guid>
			<link><![CDATA[https://cedarcollab.com/the-quiet-work-of-retention/]]></link>
			<title>The quiet work of retention</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:03 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/on-inflection-points-and-layoffs/]]></guid>
			<link><![CDATA[https://cedarcollab.com/on-inflection-points-and-layoffs/]]></link>
			<title>On inflection points and layoffs</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:02 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/no-one-owns-the-customer-experience/]]></guid>
			<link><![CDATA[https://cedarcollab.com/no-one-owns-the-customer-experience/]]></link>
			<title>When no one owns the customer experience in service businesses</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:01 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/the-ceo-job-changes-marketing-is-where-you-notice-first/]]></guid>
			<link><![CDATA[https://cedarcollab.com/the-ceo-job-changes-marketing-is-where-you-notice-first/]]></link>
			<title>Marketing notices the job change first</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:50:00 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/company-as-ecosystem-future-of-work/]]></guid>
			<link><![CDATA[https://cedarcollab.com/company-as-ecosystem-future-of-work/]]></link>
			<title>The company as ecosystem: how work is quietly reorganizing</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:59 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/why-your-martech-stack-isnt-the-problem/]]></guid>
			<link><![CDATA[https://cedarcollab.com/why-your-martech-stack-isnt-the-problem/]]></link>
			<title>Why your martech stack isn&#8217;t the problem</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:58 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/founder-led-companies-coherence/]]></guid>
			<link><![CDATA[https://cedarcollab.com/founder-led-companies-coherence/]]></link>
			<title>Coherence is the hard phase for founder-led companies</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:57 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/discovery-habits-and-the-places-people-look/]]></guid>
			<link><![CDATA[https://cedarcollab.com/discovery-habits-and-the-places-people-look/]]></link>
			<title>Discovery, habits, and the places people look</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:56 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/signals-in-plain-sight/]]></guid>
			<link><![CDATA[https://cedarcollab.com/signals-in-plain-sight/]]></link>
			<title>Signals hiding in plain sight</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:55 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/the-wasted-space-of-legitimacy-messaging/]]></guid>
			<link><![CDATA[https://cedarcollab.com/the-wasted-space-of-legitimacy-messaging/]]></link>
			<title>The wasted space of legitimacy messaging</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:54 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/norteno-playlists-and-curation-in-the-age-of-ai/]]></guid>
			<link><![CDATA[https://cedarcollab.com/norteno-playlists-and-curation-in-the-age-of-ai/]]></link>
			<title>Norteño playlists and curation in the age of AI</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:53 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/from-panic-to-purpose-northwest-harvest/]]></guid>
			<link><![CDATA[https://cedarcollab.com/from-panic-to-purpose-northwest-harvest/]]></link>
			<title>From panic to purpose: integrating systems at Northwest Harvest</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:52 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/billboards-in-minnesota/]]></guid>
			<link><![CDATA[https://cedarcollab.com/billboards-in-minnesota/]]></link>
			<title>Billboards in Minnesota</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:51 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/case-study-simplifying-for-scale-in-a-services-business/]]></guid>
			<link><![CDATA[https://cedarcollab.com/case-study-simplifying-for-scale-in-a-services-business/]]></link>
			<title>Simplifying for scale in a services business</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:50 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/case-study-building-stability-for-scale-in-wholesale-ordering-saas/]]></guid>
			<link><![CDATA[https://cedarcollab.com/case-study-building-stability-for-scale-in-wholesale-ordering-saas/]]></link>
			<title>Stability at scale in wholesale SaaS</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:50 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/rethinking-holiday-merch-strategy-meets-supply-chain-smarts/]]></guid>
			<link><![CDATA[https://cedarcollab.com/rethinking-holiday-merch-strategy-meets-supply-chain-smarts/]]></link>
			<title>Holiday merch for a volatile year</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:49 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/breaking-the-silos-why-nonprofits-need-fractional-leadership-to-unlock-growth/]]></guid>
			<link><![CDATA[https://cedarcollab.com/breaking-the-silos-why-nonprofits-need-fractional-leadership-to-unlock-growth/]]></link>
			<title>Breaking the silos: why nonprofits need fractional leadership</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:48 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/tariffs-turbulence-and-the-cost-of-chaos/]]></guid>
			<link><![CDATA[https://cedarcollab.com/tariffs-turbulence-and-the-cost-of-chaos/]]></link>
			<title>Tariffs, turbulence, and the cost of chaos</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:47 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/b2b-branding-lessons-local-soccer/]]></guid>
			<link><![CDATA[https://cedarcollab.com/b2b-branding-lessons-local-soccer/]]></link>
			<title>What local soccer gets right on brand</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:46 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/top-marketing-kpis-for-emerging-industries/]]></guid>
			<link><![CDATA[https://cedarcollab.com/top-marketing-kpis-for-emerging-industries/]]></link>
			<title>Marketing KPIs in emerging industries</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:45 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/common-b2b-marketing-challenges-and-solutions/]]></guid>
			<link><![CDATA[https://cedarcollab.com/common-b2b-marketing-challenges-and-solutions/]]></link>
			<title>Common B2B marketing challenges, and why most fixes don&#8217;t hold</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:44 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/marketing-automation-tools-public-sector-comparison/]]></guid>
			<link><![CDATA[https://cedarcollab.com/marketing-automation-tools-public-sector-comparison/]]></link>
			<title>Marketing automation for government agencies: what the tools won&#8217;t fix</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:43 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/balancing-growth-and-profitability-why-more-salespeople-wont-fix-your-growth-problem/]]></guid>
			<link><![CDATA[https://cedarcollab.com/balancing-growth-and-profitability-why-more-salespeople-wont-fix-your-growth-problem/]]></link>
			<title>Hiring ahead of a broken sales process</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:40 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/what-a-layoff-actually-tests/]]></guid>
			<link><![CDATA[https://cedarcollab.com/what-a-layoff-actually-tests/]]></link>
			<title>What a layoff actually tests</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:49:39 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/cost-effective-marketing-for-startups/]]></guid>
			<link><![CDATA[https://cedarcollab.com/cost-effective-marketing-for-startups/]]></link>
			<title>The trouble with cost-effective marketing for startups</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:44:49 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/fractional-to-full-time-leadership-transition-how-to-reduce-risk-and-build-continuity/]]></guid>
			<link><![CDATA[https://cedarcollab.com/fractional-to-full-time-leadership-transition-how-to-reduce-risk-and-build-continuity/]]></link>
			<title>Staying on after the full-time marketing hire</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:44:27 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/what-is-a-fractional-cmo-and-when-does-a-company-actually-need-one/]]></guid>
			<link><![CDATA[https://cedarcollab.com/what-is-a-fractional-cmo-and-when-does-a-company-actually-need-one/]]></link>
			<title>What is a fractional CMO, and when does a company need one?</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:44:25 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/why-marketing-problems-are-often-systems-problems/]]></guid>
			<link><![CDATA[https://cedarcollab.com/why-marketing-problems-are-often-systems-problems/]]></link>
			<title>Why marketing problems are often systems problems</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:43:28 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/marketing-as-connective-tissue/]]></guid>
			<link><![CDATA[https://cedarcollab.com/marketing-as-connective-tissue/]]></link>
			<title>Marketing as connective tissue</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:43:25 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/merch-as-brand-infrastructure-ppai-2026/]]></guid>
			<link><![CDATA[https://cedarcollab.com/merch-as-brand-infrastructure-ppai-2026/]]></link>
			<title>What PPAI Expo 2026 says about merch as infrastructure</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:41:57 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/why-founders-delay-marketing-too-long-and-how-it-costs-them-in-q4/]]></guid>
			<link><![CDATA[https://cedarcollab.com/why-founders-delay-marketing-too-long-and-how-it-costs-them-in-q4/]]></link>
			<title>Why founders fund marketing last</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:41:54 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/when-the-cro-loses-focus-the-growth-risk-no-founder-talks-about/]]></guid>
			<link><![CDATA[https://cedarcollab.com/when-the-cro-loses-focus-the-growth-risk-no-founder-talks-about/]]></link>
			<title>When a CRO&#8217;s scope outgrows the job</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:41:53 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/why-marketing-feels-busy-not-effective/]]></guid>
			<link><![CDATA[https://cedarcollab.com/why-marketing-feels-busy-not-effective/]]></link>
			<title>Why marketing feels busy but not effective</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:40:49 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/the-recession-that-never-came-and-the-prep-that-paid-off/]]></guid>
			<link><![CDATA[https://cedarcollab.com/the-recession-that-never-came-and-the-prep-that-paid-off/]]></link>
			<title>Preparing for a recession that never came</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 23:40:46 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/fractional-cmo-for-nonprofits/]]></guid>
			<link><![CDATA[https://cedarcollab.com/fractional-cmo-for-nonprofits/]]></link>
			<title>Fractional marketing leadership for nonprofits</title>
			<pubDate><![CDATA[Sat, 10 Oct 2026 22:36:51 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/]]></guid>
			<link><![CDATA[https://cedarcollab.com/]]></link>
			<title>Home</title>
			<pubDate><![CDATA[Wed, 23 Sep 2026 22:27:42 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://cedarcollab.com/insights/]]></guid>
			<link><![CDATA[https://cedarcollab.com/insights/]]></link>
			<title>Blog</title>
			<pubDate><![CDATA[Tue, 25 Aug 2026 21:35:53 +0000]]></pubDate>
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